Tollywood as an industry churns out so many movies every year. Many of these come and go and people don’t even get an air of these releases. In fact, yearend lists merely mention the blockbusters; the names can actually be counted on fingertips! We can often draw a line between the big-budget films that see superb promotional activities and the small budget ones which carry out promotions not in a big way. Still, what clicks with audience is what only the audience understands! We have already watched big banner films sink like recently ‘Noor Jahan’ and the small budget films like ‘Rainbow Jelly’ becoming big hits!
Tollywood as an industry churns out so many movies every year. Many of these come and go and people don’t even get an air of these releases. In fact, yearend lists merely mention the blockbusters; the names can actually be counted on fingertips! We can often draw a line between the big-budget films that see superb promotional activities and the small budget ones which carry out promotions not in a big way. Still, what clicks with audience is what only the audience understands! We have already watched big banner films sink like recently ‘Noor Jahan’ and the small budget films like ‘Rainbow Jelly’ becoming big hits!